The Web Revisited
Pixels over print
Publisher Bob Adjemian features more than 400 titles on Vedanta Press' Web site [www.vedanta.com], yet he still mails a paper catalog to customers around the globe. Taking advantage of the global nature of the Internet, his press now saves money by omitting those books that have modest but steady sales. from the printed catalog The printed catalog encourages customers to go to the site for the company's complete list of titles, especially those no longer in the printed catalog. Adjemian has been able to cut his printing and postage costs significantly because posting the books online required just a one-time investment of time and money, while the catalogs incur recurring costs and resources for design, layout, printing and postage.