Are You the Weakest Link?
Book manufacturers and printers also know that the size and frequency of publishers’ orders, as well as who is placing the orders (e.g., production professionals vs. inventory managers) is shifting. They also know that digital, audio and video versions of content have a growing foothold for the attention of “readers.” Hence, the content publisher no longer sees his print supplier as the sole link in bringing the product to the point of distribution.
- Places:
- New York
- United States
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.