Are You the Weakest Link?
#3 marketing and sales of the assembled product
#4 distribution of the packaged product
It is also commonplace to recognize that the administrative and process tools for enterprise management are yet another bundle of skills that attach to each of these pillars, generally not identified as such in the supply chain diagram.
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Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.