Are You the Weakest Link?
The most obvious information-limitation publishers and retailers have is in getting accurate sell-through and channel data. Without real-time or near-time access to information about what is happening in the supply chain, most publishing industry participants are forced to make ill-informed decisions. Large levels of inventory, sales promotions that sell-out before their sale-period ends and uneven product distribution are but a few of the examples of our inefficient supply chain.”
- Places:
- New York
- United States
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.