Are You the Weakest Link?
So, we need to add an additional element up front:
Function chain: enterprise
Mover chain: CEO
The CEO and publisher may be one and the same, but the supply chain distinction is critical to an examination of threats and opportunities, strengths and weaknesses—to positioning for core competencies.
The Publisher as a Manufacturer and Content Manager
- Places:
- New York
- United States
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.