Thomas Nelson's Digital Plan: A Q&A With the Religious Publisher's New Digital Strategy Leader Tod Shuttleworth
We are, however, in an information-gathering stage, so there are not any defined plans in addition to what we are already doing with e-books, etc. It will take time to define the larger plan.
Book Business Extra: Was the decision to consult with outside companies and leaders a foreign way of thinking at Nelson?
Shuttleworth: [No,] this is pretty standard practice at Nelson. We search out the best, do a lot of listening, ask a bunch of questions, engage in internal debate, arrive at a strategy and then execute it, knowing that we will have to make course corrections. My gut says that there will be more course corrections in a world that always seems to be changing … . And, failing is OK. We will experiment with more things on a small scale. ...