Thomas Nelson's Digital Plan: A Q&A With the Religious Publisher's New Digital Strategy Leader Tod Shuttleworth
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Book Business Extra: You noted that the way people are consuming books is changing; therefore, digital strategy must change. How is Thomas Nelson reacting to this societal shift?
Shuttleworth: I am still learning. One observation is that consumers want their information now. Even a drive to the bookstore is sometimes too long to wait. I have a Kindle, for example, and I love to be able to download a book the second I get the impulse to do so.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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