Thomas Nelson's Digital Plan: A Q&A With the Religious Publisher's New Digital Strategy Leader Tod Shuttleworth
I suspect the Kindle is an example of how to leverage consumers' evolving habits and needs. Consumers want their information at their fingertips in whatever format they desire the information. ... Our e-book business is growing very quickly, as is audio downloads.
And, today, it's common knowledge that the second-most common form of book awareness is online media, such as online communities [and] anything that has to do with the online world–everything from book widgets to Web sites to blogs. ... Still, the most important is displays in the bookstores. But things like print, television and radio have virtually completely gone away. So, obviously … anything on the marketing side of book publishing now has to have the social media and online component.