To Infinity and Beyond
Bogaty attributes market growth to "an even larger-than-before selection of e-books, a greater public awareness of e-books and competitive pricing."
A Young Audience
The audience for e-books, Overdrive's Potash says, includes young business travelers, those in need of professional reference books and public-library users. "Public libraries are a big advocate of e-books," says Potash. "They find them to be a convenient way to reach new readers 24/7 and provide books to those who can't readily get to a library branch. E-books also facilitate self-service and they also allow books to be made available in a greater number of languages. We offer e-books in over 23 languages free at public-library Web sites."