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"Our 'Bestsellers in Print' list closely tracks with the New York Times' Bestseller List, Publisher's Weekly and USA Today," Violano notes.
eReader.com markets its e-books using newsletters, e-mailed to 500,000 subscribers.
"Every Thursday, the newsletters feature weekend specials, such as
e-book sets, by author, at a special price," he says. "Our customers tell us value is high on their list. E-books cost 25 percent to 50 percent of the price of a printed book. With e-newsletter discounts, customers can get an additional 10 percent off.
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