Deconstructing Distribution
4. Do I have a satisfactory relationship with a fulfillment house?
The results: Sales revenue by sales/distribution source
Thomas Woll and I estimated the probable sales volume by the top tier of each outsourced sales/distribution source, based on published, verbally reported and estimated sales volumes:
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.