Deconstructing Distribution
● 6,041 had revenues of $100,000–$499,000
● 4,020 had revenues of $50,000–$99,000
Out of this universe, how many publishers could realistically be targets of opportunity for distribution providers? Overall, the 10,000 or so publishers with revenues of $50,000–$500,000 are the farm team, and the 5,150 publishers doing $500,000–$50 million are the major leagues. Publishers with revenues of $50 million or more are usually running their own show and providing services to others (with exceptions, of course, to every rule).
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.