Deconstructing Distribution
For the love of books
One might ask what motivates people to keep this complex system going. After all, although a lot of cash may flow through, it usually takes its time and leaves behind relatively modest portions, if any.
As to why we’re in this business and why we persist, Miller explains, “To have a bookstore is part of the American Dream. It is a form of self-expression.”
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.