Digital Directions: Understanding Your Digital Opportunities
Use this bite-sized approach to develop relevant digital content programs.
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The changes necessary to adapt to these new models appear daunting. Such a transformation would involve:
- altering product models and their corresponding revenue dynamics;
- creating new distribution relationships;
- selecting appropriate technologies and service providers; and
- changing organizational capability to create digital content value.
Organizations often respond to a mandate for change in one of two ways. Many respond by metaphorically shutting their eyes. Such a transformation represents to these organizations not only a disruptive change, but one that is beyond the means of available capital. However, as we have seen most recently in the newspaper industry, inaction is not a viable long-run option.
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- Andrew Brenneman
Andrew Brenneman
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