Digital Directions: Understanding Your Digital Opportunities
Use this bite-sized approach to develop relevant digital content programs.
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The following three-part approach can be used to develop relevant digital content programs:
1. Product Segment: First, divide your product offerings into relevant segments. For example, segment the list according to form (reference, fiction, etc.) or subject matter, such as in the case of an education publisher (hard sciences, humanities, etc.).
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- Andrew Brenneman
Andrew Brenneman
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