Digital Directions: Understanding Your Digital Opportunities
Use this bite-sized approach to develop relevant digital content programs.
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3. Execution: Each opportunity will, in turn, have specific requirements of execution, which should include both business considerations (required approval, channel strategy, up-front costs) and technical considerations (submission format, metadata). This is where costs associated with specific opportunities emerge, as well as indications of the program’s profitability.
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- Andrew Brenneman
Andrew Brenneman
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