Digital Directions: Understanding Your Digital Opportunities
Use this bite-sized approach to develop relevant digital content programs.
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While this top-down, prescriptive approach does, in fact, affect change (often accompanied by significant Sturm und Drang), it is often ill-suited to a book publishing organization with a diverse array of publishing programs. Without reflecting the unique requirements of each program, the monolithic approach may fail to find success in the marketplace.
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- Andrew Brenneman
Andrew Brenneman
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