Digital Directions: Understanding Your Digital Opportunities
Use this bite-sized approach to develop relevant digital content programs.
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This is not to imply that each opportunity will require a unique technology platform. Our budgets and our sanity require that any organization can use common technology platforms for working with digital assets. However, the specific way in which that platform is employed—such as how content is chunked, tagged or styled—should be determined by the requirements of each initiative. Successful digital content programs should be driven by market opportunities, not by technologies. This will keep the horse in front of the cart.
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- Andrew Brenneman
Andrew Brenneman
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