What Can You Do to Help the Industry Meet Its New Environmental Goals? A Q&A With Book Industry Environmental Council Members Pete Datos and Todd Pollak
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Book Business Extra: How will you achieve these goals? What steps can publishers take to help?
Datos: Paper is clearly the biggest component of our carbon footprint as an industry, so anything that helps use paper more efficiently (more recycling, reducing returns, fewer books to landfills, etc.) yields the most significant results. In addition, we can all strive for “greener solutions” in our companies' decisions around product transportation, electricity usage, office recycling efforts and so on.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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