What Can You Do to Help the Industry Meet Its New Environmental Goals? A Q&A With Book Industry Environmental Council Members Pete Datos and Todd Pollak
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Pollack: ... One of the reasons that we decided, when we were setting this goal, that we didn't want to be too prescriptive in defining how the industry would reach the target is because some steps are probably going to be more cost-effective for one company than they would be for another company. And so different companies might look at their own emissions and see that there's one way that makes more sense for them. ...
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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