What Can You Do to Help the Industry Meet Its New Environmental Goals? A Q&A With Book Industry Environmental Council Members Pete Datos and Todd Pollak
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Book Business Extra: Will adoption of technologies, such as e-readers, help to impact these goals? To what extent?
Datos: It's very hard to measure the impact of new technologies since the long-term environmental effects of these devices are not yet clear … .
Pollack: ... We chose not to take a stand on the impact of e-readers when creating this goal.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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