What Can You Do to Help the Industry Meet Its New Environmental Goals? A Q&A With Book Industry Environmental Council Members Pete Datos and Todd Pollak
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Book Business Extra: How will this initiative impact production costs in an industry already struggling with those costs, in addition to increased competition and a recession?
Datos: ... Many companies have actually found that they saved money when they made decisions to be more efficient and choose “greener” options. There's a huge spectrum of efficiency initiatives we can work on, from reducing returns to switching off lights when not in use. The important thing is to get started.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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