Guest Column: Minding the Store
Why you should be paying attention to the retailing landscape.
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We also have to remember economic pressures are making it harder for consumers to buy books—regardless of the channel. Even if mass merchandisers get traffic that would otherwise go to a bookstore, there are few, if any, employees at these stores willing to help close a sale. If you go into a Wal-Mart and ask an employee for “Hatchet” by Gary Paulsen, you’ll be lucky if that person points you to the camping aisle and mumbles something about having one from Coleman.
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Michael Norris
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