Guest Column: Minding the Store
Why you should be paying attention to the retailing landscape.
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Something is seriously wrong with the consumer book business if bookstores of all sizes are struggling even when they have so many great books to sell. We do ourselves a disservice by not asking why.
Changing Customers, Changing Channels
If there’s one thing publishers need to understand, it is that most book buyers are disengaged and only purchase one to five books a year. (Simmons Market Research Bureau’s national consumer survey has shown this time and again.) This means there is a massive number of adults out there who read intermittently and probably don’t care about loyalty programs, author Web sites or three-for-the-price-of-two sales.
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Michael Norris
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