Guest Column: Minding the Store
Why you should be paying attention to the retailing landscape.
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If you ask for “Hatchet” at a store like Elm Street Books in New Canaan, Conn., chances are excellent you’ll be led to the children’s section where the book will be pulled off a shelf and placed in your hands. These are the same bookstores hosting events—with and without authors—to draw traffic in and get people buying once they get there. Even B&N and Borders Group are showing signs of returning to their roots as cultural centers of their communities and realizing that books are sold one at a time to one person at a time.
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Michael Norris
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