Guest Column: Minding the Store
Why you should be paying attention to the retailing landscape.
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That said, the presence of some books at non-bookstores can make sense (e.g., Carson-Delossa Publishing’s “Mike and the Bike” was sold at bike shops), but the channel-stuffing of blockbuster books is cheapening what should be the most expensive product. It also isn’t like books are similar to other goods: Anyone can make or sell a hammer—it’s basically a commodity. When a publisher buys the rights to a book, only it can sell the book where the contract specifies. When a book from a popular author is sold everywhere, it behaves like a commodity when it really isn’t.
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Michael Norris
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