Wiley Aims For Intelligent Digital Content
Is mobile particularly important in emerging markets?
Absolutely. I think mobile is becoming very important everywhere but especially in emerging markets where the penetration of mobile access is increasing quite a bit.
Mobile technologies can help emerging markets in a number of ways. In a place like India, cell phone use has increased rapidly and is helping consumers access valuable information in rural areas where Wi-Fi access can be very limited. In general, mobile devices can provide quick access to content and related material for students.
- Companies:
- John Wiley & Sons
- People:
- Sesha Bolisetty
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.