Wiley Aims For Intelligent Digital Content
The question is not so much about print or digital, the question is about how can we create great content with all these features that students have come to expect, and then it's all about making it available to the end user in whatever channel they prefer. If they like the print format at the end of the day, we give them a print copy. If they want a tablet-optimized version, we can do that, but to do that you have to provide content in the most universal format. That is publishers' main focus. They have to really think about how to keep the content in the most universal format so that they can quickly get into the format that the customer wants.
- Companies:
- John Wiley & Sons
- People:
- Sesha Bolisetty
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.