Wiley Aims For Intelligent Digital Content
At the Digital Book World Conference in January you mentioned that 50% of Wiley Global Education's ebooks were enhanced. What's the strategy behind this?
Let me first define what we mean by enhanced ebooks. Enhanced ebooks are the ebooks that we use within WileyPlus, our e-learning platform. WileyPlus has a very powerful enhanced ebook embedded in it. We spend a lot of time and resources in optimizing this ebook experience. There are some enhanced ebooks that we also make available on third party channels but a large part of our enhanced ebooks are going into WileyPlus and are a part of a course for a particular title. For example Principles of Anatomy and Physiology is one of our big titles, and there is a very strong enhanced ebook that is available as part of its course material.
- Companies:
- John Wiley & Sons
- People:
- Sesha Bolisetty
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.