Marketing

When selling books through bookstores, you sell one book to each consumer. You never know who they are, so there is no possibility of a repeat sale. One of the benefits of selling books to corporate buyers is that you cannot only sell many books to one buyer, but you can generate repeat sales from them. Here are Ten Tips for Generating More Sales From Fewer Buyers.

There are times when every organization needs to take a step back and make sure their brand conveys the right message. This is particularly important for an industry like publishing, which has experienced several years of disruption. Here are four questions leaders and brand managers should ask themselves from time to time:

Jonathan Safran Foer was sitting at a Chipotle one day, when he realized that he had nothing to do while noshing on his burrito. He had neglected to bring a book or magazine, and he didn't yet own a smartphone. "I really just wanted to die with frustration," Foer told VF Daily. Suddenly, the Eating Animals author (and vegetarian) had an idea: What if there were something truly good to read on his Chipotle cup? Or the bag? A few years earlier, he had met Steve Ells, Chipotle's C.E.O.

In the familiar world of trade sales, publishers know that they must give books to reviewers and as samples to get on television and radio shows. These exist in the world of non-traditional sales, too, but here there are additional reasons to consider giving books away in special markets as an investment in future revenue. 

They are railing against the South Carolina politicians who want to strip funding from schools teaching LGBTQ materials in the classroom.

After Michael Lewis’s much-buzzed about 60 Minutes appearance at the beginning of the month, "Flash Boys," the author’s exploration of high-speed trading on Wall Street, was the most-talked about book on social media in April.

McDonald's UK has struck a deal with eReading provider Kobo to offer its Happy Meal buyers access to free digital books, as part of its plan to deliver a "fun, enriched experience" for customers.

Launching today (30 April) in conjunction with the new 'Secret Seven' Happy Meal book promotion, an e-book voucher will feature on every Happy Meal box enabling parents to download a free children's e-book compatible with a wide range of electronic devices and operating systems.

In the second installation of 15 Tips for Negotiating Large, Non-returnable Book Sales, I discussed asking appropriate questions, listening carefully to the person on the other side of the negotiating table, and then moving ahead based on this new information. In the final installation of tips, I will provide you the guidance you need to close the deal on good terms for both parties.

Brian Jud, author of How to Make Real Money Selling Books, provides the second installment of his tips for negotiating large, non-returnable sales of books. This installment focuses on the specific strategy publishers should implement at the negotiating table.

Negotiating a large sale of your books with a professional corporate buyer is not easy, particularly when you are not experienced at dealing with them. The 15 tips described over the next three blog entries will help you navigate the variety of personalities and circumstances with which you will have to deal, now that you have made the transition from publisher to consultant.