Marketing

Ten Key Characteristics of a Potential Advocate in Your Prospect’s Company
August 21, 2012

You can be more successful selling to corporate buyers if you have an ally on the inside. Find an employee who can provide you with the information you need to succeed. This information may be on purchasing procedures, buying needs or about colleagues who are for or against your proposal.

You should not seek private data or anything illegal; only relevant facts that you can use to support your position and close a sale that is in the best interest of the people and companies involved. People with the following characteristics are most likely to successfully promote your cause internally:

Polls Open for Scholastic Student Vote: Kids across the Country Cast their Vote for the Next President
August 20, 2012

Kids can vote in the 2012 Presidential Election through the Scholastic Student Vote. The vote, which is live now at www.scholastic.com/vote, is a longstanding tradition for Scholastic News® classroom magazines. The Scholastic Student Vote was launched during the 1940 Presidential election, and has continued every election year since then with the outcome reflecting that of the General Election in every contest but two (in 1948 when students chose Thomas E. Dewey over Harry S. Truman and in 1960 when more students voted for Richard M. Nixon than John F. Kennedy).

Goodreads Reaches 10 Million Members
August 13, 2012

Goodreads, a social networking site for readers, has grown its membership to 10 million members. Collectively, these users have shelved 360 million books.

The rate of growth has gained momentum in the last year and a half. The site earned its first 5 million members in four and a half years, and doubled its membership from 5 million members to 10 million members in the last 18 months.

Launch Party: Behind the success of Geoff Smart's bestselling "Leadocracy"
August 13, 2012

We caught up with Geoff Smart, coauthor of another New York Times Bestseller “Who: The A Method for Hiring,” and Tanya Hall,  Director of Marketing and Business Development for Greenleaf Book Group, to chat about about the launch strategy behind the new bestseller, "Leadocracy."

Ten Reasons You Can Make More Money Selling Books To Non-Bookstore Buyers
August 9, 2012

Significant benefits accrue to the astute publishers that grow their businesses through non-bookstore marketing. Here are 10 reasons to sell books to these buyers:

  1. Increased revenue. Increase your sales in a marketplace somewhat larger in size than the bookstore market. You could double your sales with additional marketing effort directed to non-bookstore markets.

Scholastic partners with RSPCA for publishing programme
August 6, 2012

Scholastic has partnered with animal welfare charity the RSPCA for a two-year publishing deal, with the children's publisher to produce a range of RSPCA fiction, non-fiction, annuals and stickerbooks. The publisher will donate a minimum of 15p to the RSPCA for every book sold. The fiction, non-fiction and annuals will be for children aged seven and older, with the stickerbooks aimed at four-to-five-year-olds.

Startup Togather thinks crowdsourcing is key to profitable author book tours
August 6, 2012

It has never been clear whether author book tours are a worthwhile investment. Fewer publishers are shelling out to send their authors across the country these days and BookTour.com shut down last year, conceding that “fewer author tours and changes in book marketing budgets have made our company financially unviable.” Now Brooklyn-based startup Togather hopes to make author book tours more of a sure thing by adding a group-buying dynamic that requires people to commit and buy a book before an author event takes place.

How Marketing a Book is Like a Week at the Beach: Three Keys to a Winning Book Marketing Strategy
August 3, 2012

As you plan an upcoming vacation, you probably give it a lot of forethought. First, given your budget and schedule, you would choose the destination and dates. Then you would decide the price range for the hotels, restaurants and attractions you would prefer. Then you would make reservations at specific places and be on your way. That is the same sequence of events you incur when planning to sell your book.

J.K. Rowling to Appear in Live Global Webcast; Scholastic to Launch Harry Potter Reading Club for Young Readers
July 31, 2012

Scholastic, the global children's publishing, education and media company, today announces a live webcast with worldwide bestselling author J.K. Rowling on October 11, 2012, and the launch of the Harry Potter Reading Club, an online destination created to share the magical world of Harry Potter with a generation of new readers. The live webcast is presented by the new Harry Potter Reading Club from Scholastic at www.scholastic.com/hpreadingclub.

Increase Sales With Self-Disruption: 5 Principles
July 30, 2012

Sometimes a thought-provoking question that disrupts status-quo thinking is necessary to get you started on the path to selling your books in new ways and in new places. This concept of disruptive innovation purports that the most successful innovations upend existing practices to create new products, markets and opportunities. When a company pursues growth in a new market rather than an established one, the odds of success are six times higher and the revenue potential 20 times greater.