Marketing

Random House Announces Partnership with Country Inns & Suites
June 10, 2013

Country Inns & Suites By Carlson announced a partnership with Random House, Inc. to enhance one of the hotel's most popular signature programs, the Read It & Return Lending LibrarySM.

Random House will supply 30,000 books to Country Inns & Suites hotels twice a year in the U.S. and Canada through the partnership. The Read It & Return Lending Library is located in the lobby of each Country Inns & Suites hotel in the U.S. and Canada and includes children's, fiction, mystery/suspense, non-fiction and teen titles.

The June Issue of Book Business Magazine is live — in print, online and in digital edition.
June 5, 2013

The new edition of Book Business magazine should be on its way to you — and can also be accessed online, in a full-featured digital edition or via your iPad through our app— was a lot of fun for us to put together. We've got an interview with Matthew Quick, author of The Silver Linings Playbook. We talk to Matt about the publicity process for his debut novel that was adapted into the Academy Award-winning film. We've also got a piece from one of our personal heroes, the great Bill Kasdorf, that demystifies the EPUB 3 ebook file format and helps ensure you're putting it to its best use.

Star Wars Reads Day Returns October 5, 2013
June 1, 2013

Fans of reading and a certain galaxy far, far away have reason to rejoice: Star Wars Reads Day, a day-long celebration of literacy and Jedi, Sith, Wookiees, and all things Star Wars, is returning. The second annual Star Wars Reads Day is to be held this October 5, 2013. Last year, 30 authors and 1,500 costumed volunteers participated in over 1,200 Star Wars Reads Day events across North America. On October 5 of this year, Star Wars fans, authors, and artists will again come together in this multi-publisher initiative …

Six finalists in the book discovery Publishing Hackathon; winner to be announced at BEA
May 21, 2013

The Publishing Hackathon, held this past weekend at coworking space The Alley in New York, gave 30 teams a little over a day to come up with an idea for a book discovery startup, build a demo and pitch it to a panel of judges. Six finalists were chosen Sunday by a panel of judges including Perseus CMO Rick Joyce and NYC Seed managing director Owen Thomas.

The winning startup will be announced at Book Expo America on May 31 and will receive $10,000 …

Amazon Publishing launches Kindle Love Stories podcast, focused on romance books
May 13, 2013

Amazon hopes to harness the large community of romance readers with a new weekly romance podcast, “Kindle Love Stories.” It will feature author interviews, reviews and trends in romance books, and is accompanied by a book discussion group on Goodreads, the reading social network that Amazon acquired in March.

The podcast is sponsored by Amazon Publishing’s romance imprint, Montlake Romance. The first two featured titles – Crazy Little Thing by Tracy Brogan and The Second Chance Café by Alison Kent — were both published by Montlake…

How much does a Pulitzer affect book sales?
May 2, 2013

Husna Haq of The Christian Science Monitor tracked sales for the 2013 winners just two weeks after the Pulitzer Prize was announced. The result? Money has not fallen from the sky. Well, not yet.

The second week tends to yield high sales for Pulitzer Prize winners, which is why I assume The Christian Science Monitor is tracking these numbers so soon. The real question is how many months the books can keep up the hype, enthusiasm, and good press that arrives with the award.

Bowker and Smith Publicity Make it Easy for Small Presses and Self Publishers to Tap Public Relations Help
May 2, 2013

ProQuest affiliate Bowker® is expanding resources available to authors and small publishers on its MyIdentifiers.com website by teaming with Smith Publicity, widely recognized as one of the industry’s top book publicity agencies. Now, MyIdentifiers.com will include a link to Smith’s website where authors and publishers can take the first steps in exploring public relations programs that can effectively support their publishing efforts. The cooperation with Smith is part of Bowker’s larger program to help MyIdentifiers users succeed by connecting them to trusted providers of a range of essential services.

Hachette Book Group expands library e-catalog
May 1, 2013

The standoff between publishers and libraries over e-books is rapidly easing.

On Wednesday, Hachette Book Group became the fourth major publisher this year to announce it was expanding its digital offerings to libraries. Hachette, whose authors include Stephenie Meyer and Malcolm Gladwell, will offer its entire e-catalog to libraries after two years of pilot programs. New books will be available simultaneously in paper and e-editions, a policy also recently adapted by Penguin Group (USA). Hachette, Penguin and other publishers had previously restricted newer works out of concern for lost sales.

Questions and Answers with Matty Goldberg of Perseus Books Group
May 1, 2013

I think every publisher, no matter what their size, is wrestling with a rapidly evolving marketplace, with discoverability for their titles, with the digital transformation of the industry and a host of other issues. They're thinking about these big issues while keeping the boat afloat — working as hard as ever on the book they're publishing here and now. It often feels like everyone in the industry is now doing two jobs — their old job and their still-forming new job.