Marketing

Buyer's Guide: Marketing Automation Accelerates D2C Efforts
December 31, 1969 at 7:00 pm

Publishers are finding they must engage directly with consumers, and fortunately they have a powerful tool for doing that: content—and lots of it. The challenge is then to provide opportunities for engagement, rise above the noise to attract the most relevant audiences, and do so efficiently

All About ‘Gone Girl’
December 31, 1969 at 7:00 pm

Last month, as fans eagerly awaited the October 3 premiere of David Fincher’s adaptation of "Gone Girl," they took to social media, making Gillian Flynn’s 2012 megabestseller the most buzzed-about title online in September.