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www.Gather.com<%2Fa>),%20which%20President%20and%20COO%20Carl%20Rosendorf%20describes%20as%20“MySpace%20for%20grown-ups,”%20“Books”%20is%20one%20of%2011%20“essential”%20channels%20that%20visitors%20can%20navigate%20to%20find%20content%20and%20conversation%20of%20interest.%20Gather’s%20“Books”%20group%20boasts%20more%20than%2045,000%20members,%20who%20read,%20contribute%20and%2For%20comment%20on%20original%20content%20such%20as%20book%20reviews,%20articles%20and%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2F7-tips-utilizing-social-media-84211%2F" target="_blank" class="email" data-post-id="4626" type="icon_link">
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Social media is one of the tools book publishers need to have in their Web 2.0 arsenal. Web sites such as MySpace, Facebook and Gather not only draw millions of visitors, they also provide those visitors with a platform to converse and connect around shared interests and passions. On Gather (www.Gather.com), which President and COO Carl Rosendorf describes as “MySpace for grown-ups,” “Books” is one of 11 “essential” channels that visitors can navigate to find content and conversation of interest. Gather’s “Books” group boasts more than 45,000 members, who read, contribute and/or comment on original content such as book reviews, articles and live chats.
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Janet Spavlik
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