Future Think: BookBub
Putting Price Promotions in Readers' Inboxes
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
BookBub<%2Fstrong><%2Fa>,%20a%20Cambridge-based%20email%20recommendation%20engine%20that%20delivers%20daily%20ebook%20deals,%20for%20titles%20across%20a%20wide%20range%20of%20platforms,%20to%20its%20million-plus%20members%20based%20on%20their%20tastes%20and%20interests.<%2Fspan>%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fbookbub-putting-price-promotions-readers-inboxes%2F" target="_blank" class="email" data-post-id="1160" type="icon_link">
Email
Email
0 Comments
Comments
"Historically, publishing houses have marketed directly to bookstores, and bookstores have then marketed to consumers," says Josh Schanker, president and founder of BookBub. "With ebooks, now that every book is available everywhere at any time on any device, it's no longer about getting the retailers to carry you, for a publisher, it's about creating awareness about your books, getting your books discovered directly, marketing directly to the consumer."
0 Comments
View Comments
Brian G. Howard
Author's page
Related Content
Comments