E-Marketing Strategy: 3 Tips for Winning Buy-In for Your Content Marketing Strategy
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Executive buy-in is vital to the success of any content marketing campaign. Without a patient and trusting executive on your side—one who understands the long-term value of an enthusiastic community—your budgets will disappear before you've had the chance to prove your methods are working. In fact, according to the B2B Content Marketing: 2012 Budgets, Benchmarks and Trends from the good people at Content Marketing Institute and MarketingProfs, 12 percent of content marketers cite executive buy-in as the biggest challenge they face.
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- J.S. McDougall
J.S. McDougall
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