Coming Unbundled: Media Companies Continue to Adopt Direct-to-Consumer Subscription Models
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Publishing<%2Fa>%20news<%2Fa>%20in%20the%20first%20half%20of%202014%20was%20dominated%20by%20one%20word%3A%20subscription<%2Fem>.%20Subscription-based%20digital%20trade%20book%20delivery%20models%20were%20announced%20with%20much%20fanfare%20from%20Oyster,%20Entitle,%20and%20many%20others.%20Such%20services%20put%20book%20publishing%20squarely%20in%20the%20digital%20"subscription%20economy"%20along%20with%20Netflix,%20Pandora,%20and%20Hulu.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fmedia-companies-continue-adopt-direct-to-consumer-subscription-models%2F" target="_blank" class="email" data-post-id="2044" type="icon_link">
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More recent news, which was somewhat unanticipated (by me at least), reveals further characteristics of emerging media models. This news did not come from book publishing directly, yet I feel it has relevance to the business of books. Long considered the jewel in the cable industry's crown, HBO announced that beginning in the first half of 2015 customers will be able to buy standalone streaming service directly from HBO. Consumers will no longer be forced to subscribe to a whole bundle of channels they do not want (and might not be able to afford) in order to see The Leftovers.
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Andrew Brenneman
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