Content Strategy

Audible Unveils Short Form Audio Streaming Service
July 7, 2016 at 1:59 pm

In a move that further expands Audible Inc.’s reach beyond the audiobook market, the Amazon subsidiary has unveiled an on-demand, unlimited listening service called Channels. The ad-free service, which is free to Audible subscribers (and was rolled out to some members in beta this spring), features curated short-form audio. Non-subscribers can access the content for…

You May Soon Binge Books Just Like You Binge Netflix
June 8, 2016 at 1:51 pm

After each cliffhanger death and betrayal in Game of Thrones, viewers must wait seven days until the next episode delivers resolution. As agonizing as that is, it’s an eye-blink compared to the glacial pace of serial book publishing—something many an erstwhile George R.R. Martin fan knows. Genre fiction, like TV, increasingly depends upon serialized long-arc storytelling; it’s rare these…

Turning a Book into a Global Entertainment Franchise
June 3, 2016 at 2:21 pm

Most authors and rights owners share a dream. Some keep it buried deep inside themselves, some pursue it with aggressive abandon. “I wish my story would be heard, I wish it would be turned into a movie, I wish fans would line up for days for the book launches…” – they want their story to…

Bloomsbury Launches 2020 Strategy to Become B2B Publisher
May 19, 2016 at 1:48 pm

Bloomsbury has launched Bloomsbury 2020, a strategy to capitalise on the £3.4bn academic libraries market and reposition itself from "a primarily consumer publisher to a digital B2B (business-to-business) publisher". The company revealed the news at the same time as reporting its full-year results for the year ending 29th February, which saw both sales and pre-tax…

Crown Publishing’s Read It Forward Invests in Long-Form, Original Content
May 19, 2016 at 12:47 pm

Earlier this week Penguin Random House’s Crown Publishing Group announced the redesign of its community site Read It Forward. The site originally launched in 2008 is dedicated to helping its 385,000-plus readers discover their next book. The redesign is similar to PRH U.K.’s recent site relaunch because it also emphasizes original long-form content over a…

Here’s Where Innovative Publishers Need to Focus
May 9, 2016 at 8:25 am

There are a number of key attributes successful publishers will be known for in the future. These core capabilities will be very different from the ones that have led to the modern empires of the Big Five. Some attributes will remain the same, of course. For example, it will always be crucial for publishers to…

Leveraging YouTube: Bloomsbury Pairs Authors and Booktubers
May 5, 2016 at 2:03 pm

Bloomsbury’s Cindy Loh, Vice President and US publisher of children’s books, has acquired the world rights to Because You Love to Hate Me, a unique collection of short stories from some of the biggest names in YA publishing and on YouTube. Bringing together 13 YA authors and 13 influential “booktubers” on YouTube, Because You Love…

Wattpad Is Launching a Multichannel Network for Its Storytellers
April 27, 2016 at 2:44 pm

Wattpad, an online community of readers and writers, is jumping into the multichannel network world. On Tuesday, the company — which is home to over 250 million original story uploads — announced the launch of Wattpad Studios, a multi-channel network for its platform of over two million creators. The goal is to partner with the…

Audible, Long Known Only for Audiobooks, Is Branching Out into Podcasts — and News
April 8, 2016 at 1:55 pm

If you’ve been reading Hot Pod here on Nieman Lab or podcast news more generally, you’ll know that Audible has been staffing up with audio talent — notably from public radio — to build out original content. And you know that the podcast/audio world has been awaiting what Audible — part of giant Amazon —…

Pigeonhole to Launch 'Disappearing Book'
April 6, 2016 at 1:30 pm

Online publishing platform The Pigeonhole is launching its first "disappearing book" with new Scandi crime thriller Victim Without a Face by Stefan Ahnhem (Head of Zeus). Subscribers will be sent one "stave" every day starting from 18th April which will consist of a few chapters. Readers will then have just 24 hours to read each…