Ebook Conversion: 10 Tips for Finding Your Ebook Conversion Vendor
Her advice? "If you're doing a large batch of content at one time, working with an offshore conversion company is really the way to do it, in terms of scalability and cost. But you absolutely need to have someone on the ground."
And what of Workman's future digital conversion goals? "For any publisher," Fleck-Nesbet suggests, "I would recommend that the goal is always to get to a place where you're handling the conversions in-house. Even if you outsource the print process," she says, "you want to have [the ebook conversion process linked] as closely to the print production process as possible."
Dan Eldridge is a journalist and guidebook author based in Philadelphia's historic Old City district, where he and his partner own and operate Kaya Aerial Yoga, the city's only aerial yoga studio. A longtime cultural reporter, Eldridge also writes about small business and entrepreneurship, travel, and the publishing industry. Follow him on Twitter at @YoungPioneers.