Ebook Conversion: 10 Tips for Finding Your Ebook Conversion Vendor
By this time next year, he says, you may also need to use some of the features of EPUB3 and HTML5 just to stay competitive—with other publishing companies you're in direct competition with, of course, but also with other forms of competition for your readers' time, like websites and television.
Brian Felsen
President, BookBaby
Do Some Soul Searching: Finding the right conversion partner ultimately depends on what your needs are, says Brian Felsen, president of BookBaby. "Do you need, for example, a large distribution network? What kind of document are you starting with? How much multimedia or interactivity do you need? Are you more concerned with compatibility, or with having all the whiz-bang features? And how much support do you need?"
Dan Eldridge is a journalist and guidebook author based in Philadelphia's historic Old City district, where he and his partner own and operate Kaya Aerial Yoga, the city's only aerial yoga studio. A longtime cultural reporter, Eldridge also writes about small business and entrepreneurship, travel, and the publishing industry. Follow him on Twitter at @YoungPioneers.