11 Best Business Decisions of 2011
Leading
publishing
company
presidents/CEOs
reveal their
best strategic
choices of
the year.
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"I'd say the two most important decisions we've made are: One, experimenting aggressively with e-books, [and] two, continuing to invest in our higher education (HE) and reference publishing.
E-books provide us with an excellent opportunity to gain a better understanding of the different price points for different kinds of nonfiction content. In so doing, we're confident we can reach more readers than ever before, a key consideration for a mission-based institution such as OUP.
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Noelle Skodzinski
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