11 Best Business Decisions of 2011
Leading
publishing
company
presidents/CEOs
reveal their
best strategic
choices of
the year.
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Some of our platform-related content initiatives are integrated into the editorial process, saving the author countless additional expenses later in the process and deepening the editorial experience. For example, during the content-chunking process, our editorial team identifies approximately 10 to 15 standalone, audience-appropriate blog articles and 50-plus tweets in a typical nonfiction manuscript. This efficiency saves time and money down the road, and ensures the author arrives at publication with an arsenal of content to use in support of the book's promotion.
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Noelle Skodzinski
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