9 Things You Need to Know About ePub3
How the new, more flexible e-book standard can help grow your digital business.
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Bill McCoy
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6. A strategic weapon for publishers
ePub, like HTML5, is developed via an open and transparent process. While Adobe's dictatorship during the desktop publishing era (PDF, PostScript) was, by and large, benevolent, Adobe's focus was on authoring tools, rather than control of the overall value chain. Thanks to the iTunes/iPad playbook, the risk of one or perhaps a few commercial vendors effectively controlling all commercial publishing is now an obvious danger. By adopting ePub, publishers maintain "hand" (to borrow a poker term) in their interactions with a massively disrupting digital supply chain. Even vendors who have stuck to proprietary formats, such as Amazon, have had to create workflows accommodating ePub.
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Bill McCoy
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