9 Things You Need to Know About ePub3
How the new, more flexible e-book standard can help grow your digital business.
9. ePub 3 is open … for business
ePub 3 is poised to grease the wheels of content creation and distribution: broadening reach, increasing reader engagement and lowering costs. Delivering business acceleration is the only real value a standard provides. "Bücher für Alles!" (Books for All!) is a nice slogan for Frankfurt, but will ring false unless authors and publishers are appropriately compensated for creating premium content. BB
Bill McCoy is executive director of the International Digital Publishing Forum. For more on ePub, you can download the free O'Reilly white paper "What is ePub 3?" (shop.oreilly.com/product/0636920022442.do). For more information on the IDPF, visit IDPF.org.
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