9 Things You Need to Know About ePub3
7. It's good consumer PR
The dangers of lock-in are not just to publishers; they also apply to consumers. The notion that a single vendor could control access to books—and all that they represent to our culture—is repugnant to increasingly tech-savvy consumers and their advocates in libraries and educational institutions. Apple gained kudos by adopting the ePub open standard for iBooks rather than using something proprietary, and has been an early adopter of ePub 3 features. Publishers need to convince an increasingly aware and engaged readership that they are doors to content, rather than gates. Adopting ePub 3—publicly and vocally—is a smart marketing move. And delivering one quality-control-checked ePub file to all channels is also a safeguard for your brand quality and reputation.