9 Things You Need to Know About ePub3
Standardizing on ePub 3 for enhanced e-books is a smart move to avoid vendor lock-in (which could lead to future "lock-out" from readers and profits). While most vendors have adopted ePub, and have publicly expressed enthusiasm for ePub 3, there's still plenty of room for reading-system innovation and differentiation in areas ranging from navigation affordances to social reading that aren't specified by the ePub 3 format. But a few vendors still seek "One Ring to Rule them All." Remember: Your content is king. Don't sell it out for vendor eye candy; lust by your techies for the "latest and greatest" or "the proprietary environment they already know"; or the captive ring of conversion that cost sharing offers. And remember that each format you authorize for distribution multiplies the risk of introducing errata and other brand-diminishing artifacts.