9 Things You Need to Know About ePub3
How the new, more flexible e-book standard can help grow your digital business.
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Bill McCoy
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4. An express lane to engaging apps and websites
Custom apps can certainly be developed without utilizing standards. But designing around ePub 3 is a smart move. Consider one of the first popular book-as-apps, "iPhone: The Missing Manual" (O'Reilly Media). Under the covers, this App Store-distributed title is a thin veneer over an ePub-based reading system that utilizes the Webkit browser engine built in to iOS. This architecture frees the editorial and production teams to focus on the content and the mobile app developers to spend their (scarce and expensive) cycles on delivering a differentiated and engaging experience.
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Bill McCoy
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