Special Report: Today’s Global Sourcing Market
A critical look at what publishing projects are being sent overseas, which countries have a stronghold on which services, today’s limitations and where the market is headed.
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Schaefer says the limits of outsourcing usually come with highly conceptual projects that require brainstorming and close collaboration between parties, such as those involving the establishment and execution of a brand.
“We wouldn’t have that over a conference call with someone [thousands of] miles away,” she says. “We’d need to be there in the office to understand the products, the colors and what the goals are.”
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James Sturdivant
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