Special Report: Today’s Global Sourcing Market
A critical look at what publishing projects are being sent overseas, which countries have a stronghold on which services, today’s limitations and where the market is headed.
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Aptara encourages frequent visits by project managers from India and invites clients to visit production facilities.
“For critical projects, we will put managers on-site,” Singh says. “You’ve got to make it seamless so that people can do their work without thinking there’s a difference in between.”
Despite these innovations, the outsourcing of content management has not proven to be a viable option for all publishers, for reasons similar to those cited by Schaefer.
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James Sturdivant
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