A Day in the Life
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He said that St. Martins experienced much higher increase in reads by supplementing print copies with e-books in the short-term.
But does this mean print copies will become obsolete?
Alexander agreed that as technology evolves, "content that's popular will sell in any format—print or electronic." He said that the sheer ability to print from e-format makes books popular for e-download or to manufacture on-demand.
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