A Day in the Life
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Gurvinder Batra, executive vice president and CTO of TechBooks (www.techbooks.com), further unwound the XML conundrum. He said that XML is one of the most fruitive means toward using content in multiple formats. "Vendors should absorb the technical transition," suggested Batra, saying that by initiating the more mainstream use of the cross-media publishing format, publishers will be more apt to implement it from the IT point of view.
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